
Welcome to Hype
Hype is Dunedin’s independent fashion and lifestyle store, offering a curated selection of quality New Zealand and Australian designers. Whether you're looking for something unique or classic, we have a range of pieces to suit every style.
We’d love to see you in-store at 328 George Street, Dunedin — come visit us and experience the Hype difference!
Join Us for an Exclusive Ladies' Night at Hype – Limited Tickets Available!
Our Brands
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Tuesday label
With a heart-felt love for fashion that has grown a career spanning more than 20 years, TUESDAY founder & designer, Biddie, understands the transformative power of a great outfit – when we feel good, we have the confidence to take on the world. Not believing in saving things for a special occasion, Biddie champions women to wear what they feel their best in, every day. It's TUESDAY, just wear the dress! x
What's new this week
We are so excited to welcome KNEWE to Hype!
Designed in Christchurch, New Zealand, KNEWE takes inspiration from the places, people, and moments we love most. Their effortless collections offer something to take you from day to night, work to retreat.
At KNEWE, they stay down to earth—designing pieces they see themselves and the women around them in. Their carefully curated ranges balance everyday basics with elevated separates, occasional styles, and timeless pieces that can be dressed up or down.
With thoughtfully coordinated capsules, dressing is easy—ensuring every KNEWE woman finds pieces that feel personal and just right for her.