New Brand

Boom Shankar

new season knitwear

Welcome to Hype Dunedin

Hype is Dunedin’s independent fashion and lifestyle store, offering a curated selection of quality New Zealand and Australian designers. Whether you're looking for something unique or classic, we have a range of pieces to suit every style.

We’d love to see you in-store at 328 George Street, Dunedin — come visit us and experience the Hype difference!

Shop the look

the brands you know and love

Merino socks

New Lamington Socks

Crafted from premium New Zealand merino wool, explore our collection of Lamington socks for women, men and children. Find the perfect pair for ultimate comfort and quality.
Shop Womens Shop Kids
What's in the window

Shop the collection

Shop our curated collection of what's in the window this week in our beautiful Dunedin store!
Shop The Collection
Explore the collection

Bored George Sunglasses

Shop Here
New brand alert

Discover ELK:

Where Ethical Design Meets Timeless Fashion
Shop Elk

shop local

Shop Tuesday!

Tuesday Label is a proudly New Zealand-owned fashion brand known for its effortlessly feminine and timeless designs. Locally designed in Auckland, each piece is thoughtfully crafted with a focus on quality, versatility, and ethical production.

shop tuesday

Our retail store

328 George Street, Dunedin

Mon - Sat, 10:00am - 5:00pm
Sunday, 11:00am - 4:00pm

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