Embrace Sustainable & Locally Made Fashion
Why Choosing New Zealand Brands Matters
At Hype, we believe that fashion should do more than look good—it should feel good too. That’s why we’re proud to stock a selection of sustainable, women-owned, and locally made brands that are as good for the planet as they are for your wardrobe.
🌿 Why Sustainable Fashion Matters
In a world of fast fashion, it's more important than ever to support sustainable brands. Not only does it help reduce waste, but it also ensures that the garments you wear are produced with care and quality. This season, we’re showcasing a range of fashion labels that are committed to sustainability, ethical practices, and creating garments that last.
🌍 Supporting Locally Made in New Zealand
We are lucky to stock Ricochet, Tatano knitwear, Lamington Socks, Dark Hampton scarves and other incredible brands that are 100% made in New Zealand. These brands pride themselves on creating high-quality clothing that celebrates local craftsmanship and reduces the carbon footprint of production. Wearing locally made pieces means you’re not only supporting the economy but also getting unique, well-made garments that stand the test of time.
👩🦱 Women-Owned Brands You Can Trust
We are passionate about supporting women-owned businesses, and we’re thrilled to carry brands like Trelise Cooper, Tuesday, Et Alia and Bored George. These companies are not only locally owned but are run by strong, inspiring women who are dedicated to creating fashion that reflects New Zealand’s vibrant culture and ethical standards.
Whether you're after statement pieces from Trelise Cooper or classic staples from Tuesday, these brands have something for every style, and each piece is thoughtfully crafted with sustainability in mind.
🌱 Elk & Recreate – Sustainability at Its Core
Two brands that stand out for their commitment to sustainability are Elk and Recreate. Elk, known for its timeless designs and use of sustainable materials, brings fashion-forward pieces that never compromise on quality. Recreate, on the other hand, focuses on upcycling materials to create one-of-a-kind designs that reduce waste and promote circular fashion.
By choosing these brands, you’re not just adding to your wardrobe—you’re supporting a movement towards eco-conscious fashion.
At Hype, we’re proud to stock brands that share our values of sustainability, local craftsmanship, and women empowerment. Each piece you shop from our collection is a step toward a more ethical and stylish wardrobe. From locally made clothing to sustainable fashion choices, we’ve got something for everyone.
