How has fashion changed over the years?
In ancient times, clothing was practical—made from materials like linen and wool to protect against the elements. Women wore simple tunics and flowing robes, where fashion was less about style and more about necessity.
2. The Renaissance: Fashion Becomes Art
During the Renaissance, fashion became a symbol of wealth and status. Elaborate dresses, corsets, and luxurious fabrics took center stage. For the first time, fashion wasn’t just about protection—it was an art form.
3. Victorian Modesty and Structure
In the 19th century, fashion shifted towards modesty. Women’s clothing became more structured, with tightly fitted corsets and voluminous skirts. This period also saw the rise of ready-to-wear clothing, making fashion more accessible to women beyond the elite.
4. The 1920s: Freedom and the Flapper Look
The 1920s marked a dramatic shift, with women embracing shorter skirts and bobbed hair, symbolizing a new era of freedom. The flapper style, with its loose, comfortable dresses, reflected a time of change, as women gained more rights and independence.
5. 1960s–1970s: Bold, Bright, and Free-Spirited
The ‘60s and ‘70s were about self-expression and breaking norms. Bright colors, bold patterns, and the rise of the mini skirt reflected the youth-driven culture of the time. Women embraced fashion as a form of personal and political expression, from mod styles to bohemian chic.
6. 1990s–2000s: Minimalism Meets Pop Culture
The '90s brought minimalism and casual chic to the forefront. Women wore relaxed fits, flannel shirts, and denim jeans. At the same time, pop culture icons like Princess Diana and the Spice Girls influenced fashiontrends, making streetwear and casual styles mainstream.
7. The Modern Era: Sustainability and Self-Expression
Today, fashion is a blend of all the past influences, but with an emphasis on sustainability and inclusivity. Women are more empowered than ever to dress how they feel, with eco-conscious brands leading the way. Whether it’s vintage, contemporary, or something in between, fashion now celebrates diversity and individuality.
Why Fashion Matters Today
Fashion today is not just about following trends—it’s about expressing who you are. At Hype, we believe in empowering women to embrace their own unique style. From classic essentials to contemporary pieces, we’ve got something for every personality and occasion.
Proudly serving Dunedin locals and across NZ, we’re here to help you dress with confidence!
